![]() “You always make it all about you, especially when you’ve had a few,” she sings on ‘Maybe You’re The Problem’, a Eurodance bop that deserved a lot better than its Number 83 chart peak in the UK. It should be a mess, but actually, it’s lethally effective. ‘Million Dollar Baby’ has sleek ’80s production indebted to The Weeknd, a Lady Gaga-style vocal hook, and a melody borrowed from LeAnn Rimes’ Y2K classic ‘Can’t Fight The Moonlight’. ‘Ghost’ echoes the housey synth-pop of Years & Years, while ‘Hold Up, Wait A Minute’ steps into Dua Lipa‘s nu-disco territory. ‘Diamonds & Dancefloors’ is also unashamedly derivative. Artists as varied as Steps and Mabel got there first. Max has said the concept is “basically heartbreak on the dancefloor”, which has been done to death 13 years after Robyn made it fashionable with ‘Dancing On My Own’. This laser-focused second album, co-written by Max with Cirkut and other in-demand collaborators including MNEK and Ryan Tedder, probably won’t change perceptions of her. ![]() But along the way, she hasn’t displayed a powerhouse personality to match her powerful voice. Max is a grafter who’s built her career on undeniable pop bangers like 2020’s ‘Kings & Queens’, which has racked up nearly 725 million Spotify streams. not once but twice to try and make it, then finally caught a break when she met Henry “Cirkut” Walter, a top producer who’s worked with everyone from The Weeknd to Katy Perry. In reality, Max’s origin story is pretty familiar: she sang in local malls as a kid, moved to L.A. The most common accusations are that she’s “manufactured” and an “industry plant“, both of which are firmly rooted in misogyny and good, old-fashioned pop snobbery. Who is Ava Max? Though it’s been four years since she broke through with ‘Sweet But Psycho’, a surprise chart-topper with slightly problematic lyrics, the Albanian singer still seems to arouse suspicions.
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