![]() ![]() We will endeavour to provide further updates regarding this developing story. ![]() a loss for fair competition and consumer choice' since Apple won’t be making any considerations in the matter until a final verdict has been reached by the court. That will ultimately cost Epic millions of dollars (assuming the decision survives appeal) and could. Apple ruling will change the gaming industry. A nuanced reading of the order Although it appears as if the developers can avoid paying Apple's 30 percent commission by offering in-app purchases through alternative payment mechanisms, Apple can find another way to charge this commission. Overall, Apple will likely welcome the decision as the judge finds that Epic breached contract. This injunction is set to go into effect on December 9, 2021, unless Apple appeals and wins a stay. Epic had sued Apple in 2020 alleging that the iPhone maker unlawfully requires software developers to pay it commissions of up to 30 on in-app purchases by consumers. Epic Games shall pay (1) damages in an amount equal to (i) 30 of the 12,167,719 in revenue Epic Games collected from users in the Fortnite app on iOS through Epic Direct Payment between August and October 2020, plus (ii) 30 of any such revenue Epic Games collected from Novemthrough the date of judgment, and interest according to law. Anti-steering rules are anti-competitive Concluding that Apple's anti-steering laws are in violation of California’s Unfair Competition Law, the order says, Apple is: permanently restrained and enjoined from prohibiting developers from (i) including in their apps and their metadata buttons, external links, or other calls to action that direct customers to purchasing mechanisms, in addition to In-App Purchasing and (ii) communicating with customers through points of contact obtained voluntarily from customers through account registration within the app. You can access a copy of the complete 185-pages ruling here. Last month, South Korea set precedent by passing a new law that requires Apple to allow alternative in-app purchase mechanisms as well, but the US ruling goes further because it will likely make Apple change its guidelines for all countries. This ruling comes at a time when regulators around the world are looking into curbing the dominance of the Apple App Store and Google Play Store. Apple must allow iOS apps to direct users to purchasing mechanisms other than the one offered by Apple, Judge Yvonne Gonzalez Rogers ruled in the monumental Apple vs Epic lawsuit on September 10.
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